Cannes 2018: a lista dos 101 Leões que o Brasil conquistou

O Leão de Cannes

O Brasil fechou a sua participação no Festival de Cannes 2018 trazendo 101 Leões, mais até do que em 2017 e em um ano no qual a organização prometia reduzir a distribuição de estatuetas.

Na verdade, a presença brasileira chegou a merecer dois Grand Prix, fato inédito na história do país no Festival de Cannes. Foram para a África, com um dos sete prêmios conquistados por “Tagwords”, criado para Budweiser, e para a Grey, que também levou sete Leões com “Detetor de Corrupção”, desenvolvido para o site Reclame Aqui. Não por acaso, as duas agências ficaram os as melhores colocações entre as participantes brasileiras.

Para as agências de fora de São Paulo, no entanto, este foi um dos piores anos dos últimos tempos. O Rio, que só havia chegado a um único shortlist, com o trabalho “Paixão Cega”, da NBS para o Flamengo, voltou de mãos abanando em estatuetas. Do mercado regional brasileiro, apenas a Propeg, de Salvador, e a Master, da Curitiba, trouxeram Leões.

A Janela preparou uma tabela geral com todos os Leões brasileiros. Estamos publicando aqui por ordem alfabética de agência e por título do trabalho, para facilitar a localização. Mas o leitor também pode baixar o arquivo em .doc, para fazer a ordenação que preferir, clicando aqui: Cannes2018-Tabela-de-Leoes-do-Brasil.doc

## Agência Título Cliente Prêmio Área
1. Africa (SP) #MyGameMyName Telefonica’s Vivo/ Wonder Women Tech Bronze PR
2. Africa (SP) #MyGameMyName Telefonica’s Vivo/ Wonder Women Tech Prata Glass
3. Africa (SP) Contortionists L&Pm / Pocket Books Bronze Industry Craft
4. Africa (SP) Hermeto – Made Of Music Ab Inbev Prata Design
5. Africa (SP) Inequality Balls Espnw Prata Design
6. Africa (SP) Inequality Balls Espnw Bronze Design
7. Africa (SP) Mosaic Tiles / Red Carpet Disque Denuncia (Report Hotline) / Against Child Labor Bronze Industry Craft
8. Africa (SP) Tagwords Budweiser GP Print & Publishing
9. Africa (SP) Tagwords Ab Inbev / Budweiser (Use of Print) Ouro Direct
10. Africa (SP) Tagwords Budweiser (Innovative Use of Print) Ouro Print & Publishing
11. Africa (SP) Tagwords Ab Inbev / Budweiser Prata Direct
12. Africa (SP) Tagwords Ab Inbev / Budweiser Prata Direct
13. Africa (SP) Tagwords Ab Inbev / Budweiser (Food and Drink) Prata Media
14. Africa (SP) Tagwords AB Inbeb / Budweiser Prata Outdoor
15. AKQA (SP) Stranger Broadcast Netflix / Stranger Things Prata Entertainment
16. AKQA (SP) Stranger Broadcast Netflix / Stranger Things (Use of Brand or Product Integration Into a Programme or Plataform) Bronze Media
17. AlmapBBDO (SP) Endless Stories Getty Image Ouro Film
18. AlmapBBDO (SP) #WTFRonaldo Snickers (Mars) Bronze Social & Influencer
19. AlmapBBDO (SP) Endless Stories Getty Images Prata Entertainment
20. AlmapBBDO (SP) Endless Stories Getty Images Prata Film Craft
21. AlmapBBDO (SP) Endless Stories Getty Images Bronze Design
22. AlmapBBDO (SP) Endless Stories Getty Images Bronze Film Craft
23. AlmapBBDO (SP) J Havaianas Bronze Print & Publishing
24. AlmapBBDO (SP) The Curious Cat Whiskas Book (Commercial Publications) Bronze Print & Publishing
25. AlmapBBDO (SP) The Neymarless Sponsorship Gol Linhas Aereas Prata Brand Experience & Activation
26. AlmapBBDO (SP) The Neymarless Sponsorship Gol Linhas Aereas Prata Social & Influencer
27. AlmapBBDO (SP) The Neymarless Sponsorship Gol Linhas Aereas Bronze Entertainment
28. AlmapBBDO (SP) The Neymarless Sponsorship Gol Linhas Aereas Bronze Social & Influencer
29. Artplan (SP) Do it yourself Monet Etna Bronze Print & Publishing
30. BETC/Havas (SP) Dissolving Posters Associação Internacional Habitat A Humanidade / Anti Mosquito Posters Bronze Health & Wellness
31. David (SP) This Coke Is A Fanta Coca-Cola (Corporate Image) Ouro Media
32. David (SP) This Coke Is A Fanta Coca-Cola Ouro PR
33. David (SP) This Coke Is A Fanta Coca-Cola Ouro PR
34. David (SP) This Coke Is A Fanta Coca-Cola Prata Direct
35. David (SP) This Coke Is A Fanta Coca-Cola Prata PR
36. David (SP) This Coke Is A Fanta Coca-Cola Bronze Design
37. David (SP) This Coke Is A Fanta Coca-Cola Bronze Direct
38. DDB Paris e Frenzy Paris / Saigon (SP) #Shutupdeath Médecins Du Monde Bronze Film Craft
39. DM9DDB (SP) Instagram Menu McDonald’s Prata Outdoor
40. DM9DDB (SP) Instagram Menu Mcdonald’S / Store Menu Board Experience (Use of Social Platforms) Bronze Direct
41. DM9DDB (SP) Instagram Menu McDonald’s (Standard Sites) Bronze Outdoor
42. DM9DDB (SP) Job On The Shelf Walmart / Retail (Use of Mobile) Bronze Direct
43. DM9DDB (SP) My First Pad Johnson & Johnson / Stayfree Prata Direct
44. DPZ&T (SP) Drive-Thruck McDonald’s / Drive-Thru Prata Media
45. F/Nazca S&S Anthropophagy Pinacoteca Bronze Film
46. F/Nazca S&S The Race Sadia Bronze Film
47. FCB (SP) 100 Things To Do In Brazil Before You Die Estadão Bronze Design
48. FCB (SP) Re-Reborn Clube de Criação Bronze Industry Craft
49. Grey (SP) Corruption Detector Reclame Aqui (Charity & Non-Profit Led Mobile Apps) GP Mobile
50. Grey (SP) Corruption Detector Reclame Aqui (Utility Apps) Ouro Mobile
51. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui Prata Brand Experience & Activation
52. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui Bronze Brand Experience & Activation
53. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui (Corporate Social) Bronze Direct
54. Grey (SP) Corruption Detector Reclame Aqui (Data/ Insight) Bronze Mobile
55. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui Bronze Sustainable Development Goals
56. Grey (SP) Religion Sekron Security Systems Bronze Print & Publishing
57. Grey (SP) The Canceller Reclame Aqui Bronze Digital Craft
58. Grey (SP) The Canceller Reclame Aqui Bronze Digital Craft
59. Grey (SP) The Canceller Reclame Aqui (Use of Technology) Bronze Direct
60. Grey (SP) The Canceller Reclame Aqui Bronze Innovation
61. Grey (SP) Volvo Live Reviews Volvo / Volvo Xc60 Prata Brand Experience & Activation
62. Grey (SP) Volvo Live Reviews Volvo / Volvo Xc60 Bronze Brand Experience & Activation
63. Grey (SP) Volvo Live Reviews Volvo (XC60) Bronze Outdoor
64. GTB (SP) Safecap Ford Motor Company / Ford Trucks Prata Brand Experience & Activation
65. Isobar (SP) Tech Girls – Dumb Inventions – Double Bike Samsung Bronze Print & Publishing
66. J. Walter Thompson (SP) Delayed Flight Break Machine Kitkat (Use of Real-Time Data) Prata Media
67. J. Walter Thompson (SP) Delayed Flight Break Machine Kitkat (Use of Ambient Media: Large Scale) Bronze Media
68. Lew’Lara\TBWA (SP) Nissan’s follow the ball Nissan do Prata Outdoor
69. Lew’Lara\TBWA (SP) Nissan’s follow the ball Nissan do (Technology) Prata Outdoor
70. Lew’Lara\TBWA (SP) Nissan’S Follow The Ball Nissan Bronze PR
71. Master (PR) Every Breath You Take 91 Rock Radio Bronze Radio & Audio
72. Moma (SP) Mizuno Waveknit String Ads Mizuno Bronze Print & Publishing
73. National Geographic Partners Latam Green Definition National Geographic Channels Prata Sustainable Development Goals
74. NBS (SP) Stories To Inhale Clin Kids / Nebulizer Masks For Children Prata Pharma
75. Nova/SB (SP) Being Visible to Invisibles Prefeitura Bronze Outdoor
76. Ogilvy (NY) The Refugees Nation Bronze Creative Effectiveness
77. Ogilvy (SP) Dress For Respect Schweppes Bronze Glass
78. Ogilvy (SP) Flower of life Hermes Pardini Bronze Outdoor
79. Ogilvy (SP) Jenny Bezos Forbes (Corporate Social Responsibility/Corporate Image) Bronze Print & Publishing
80. Ogilvy (SP) Ricky Forbes / Corporate Image Ouro Digital Craft
81. Ogilvy (SP) Ricky Forbes / Corporate Image Bronze Brand Experience & Activation
82. Ogilvy (SP) Ricky Forbes / Corporate Image Bronze Digital Craft
83. Ogilvy (SP) The voice of art IBM Bronze Outdoor
84. Ogilvy (SP) VR Vaccine Hermes Pardini / Diagnosis Lab Prata Brand Experience & Activation
85. Ogilvy (SP) VR Vaccine Hermes Pardini / Diagnosis Lab Bronze Digital Craft
86. Propeg (BA) True Colors Grupo Gay da Bahia Prata Film
87. R/GA (SP) Next Bradesco Prata Design
88. R/GA (SP) Next Bradesco Banco / Next App Bronze Creative Data
89. R/GA (SP) Next Bradesco Bronze Design
90. Wieden+Kennedy (SP) Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Old Spice (P&G) / Old Spice Deodorant Bronze Entertainment
91. WMcCann (SP) The Fall Hospital De Amor / Institutional (Sound Design) Prata: Health & Wellness
92. Y&R (SP) Anteater / Orangutan / Panda Bear Greenpeace Bronze Outdoor
93. Y&R (SP) Astronauts Cepia Bronze Film
94. Y&R (SP) Help Cliff Athos GLS Bronze Film
95. Y&R (SP) Hemoji Santa Casa De Misericórdia De São Paulo Prata PR
96. Y&R (SP) Hemoji Santa Casa De Misericórdia de São Paulo / Institutional Prata Health & Wellness
97. Y&R (SP) Hemoji Santa Casa De Misericórdia De (SP) / Institutional (Use Bronze Direct
98. Y&R (SP) The Route JCDecaux (Standard Sites) Ouro Outdoor
99. Y&R (SP) The Route JCDecaux / Media (Use of Real-Time Data) Bronze Media
100. Y&R (SP) The Route JCDecaux Bronze Outdoor
101. Y&R (SP) Unnoticed LG Bronze Print & Publishing
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Marcio Ehrlich

Jornalista, publicitário e ator eventual. Escreve sobre publicidade desde 15 de julho de 1977, com passagens por jornais, revistas, rádios e tvs como Tribuna da Imprensa, O Globo, Última Hora, Jornal do Commercio, Monitor Mercantil, Rádio JB, TV S e TV E.
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