O Brasil fechou a sua participação no Festival de Cannes 2018 trazendo 101 Leões, mais até do que em 2017 e em um ano no qual a organização prometia reduzir a distribuição de estatuetas.
Na verdade, a presença brasileira chegou a merecer dois Grand Prix, fato inédito na história do país no Festival de Cannes. Foram para a África, com um dos sete prêmios conquistados por “Tagwords”, criado para Budweiser, e para a Grey, que também levou sete Leões com “Detetor de Corrupção”, desenvolvido para o site Reclame Aqui. Não por acaso, as duas agências ficaram os as melhores colocações entre as participantes brasileiras.
Para as agências de fora de São Paulo, no entanto, este foi um dos piores anos dos últimos tempos. O Rio, que só havia chegado a um único shortlist, com o trabalho “Paixão Cega”, da NBS para o Flamengo, voltou de mãos abanando em estatuetas. Do mercado regional brasileiro, apenas a Propeg, de Salvador, e a Master, da Curitiba, trouxeram Leões.
A Janela preparou uma tabela geral com todos os Leões brasileiros. Estamos publicando aqui por ordem alfabética de agência e por título do trabalho, para facilitar a localização. Mas o leitor também pode baixar o arquivo em .doc, para fazer a ordenação que preferir, clicando aqui: Cannes2018-Tabela-de-Leoes-do-Brasil.doc
| ## | Agência | Título | Cliente | Prêmio | Área |
| 1. | Africa (SP) | #MyGameMyName | Telefonica’s Vivo/ Wonder Women Tech | Bronze | PR |
| 2. | Africa (SP) | #MyGameMyName | Telefonica’s Vivo/ Wonder Women Tech | Prata | Glass |
| 3. | Africa (SP) | Contortionists | L&Pm / Pocket Books | Bronze | Industry Craft |
| 4. | Africa (SP) | Hermeto – Made Of Music | Ab Inbev | Prata | Design |
| 5. | Africa (SP) | Inequality Balls | Espnw | Prata | Design |
| 6. | Africa (SP) | Inequality Balls | Espnw | Bronze | Design |
| 7. | Africa (SP) | Mosaic Tiles / Red Carpet | Disque Denuncia (Report Hotline) / Against Child Labor | Bronze | Industry Craft |
| 8. | Africa (SP) | Tagwords | Budweiser | GP | Print & Publishing |
| 9. | Africa (SP) | Tagwords | Ab Inbev / Budweiser (Use of Print) | Ouro | Direct |
| 10. | Africa (SP) | Tagwords | Budweiser (Innovative Use of Print) | Ouro | Print & Publishing |
| 11. | Africa (SP) | Tagwords | Ab Inbev / Budweiser | Prata | Direct |
| 12. | Africa (SP) | Tagwords | Ab Inbev / Budweiser | Prata | Direct |
| 13. | Africa (SP) | Tagwords | Ab Inbev / Budweiser (Food and Drink) | Prata | Media |
| 14. | Africa (SP) | Tagwords | AB Inbeb / Budweiser | Prata | Outdoor |
| 15. | AKQA (SP) | Stranger Broadcast | Netflix / Stranger Things | Prata | Entertainment |
| 16. | AKQA (SP) | Stranger Broadcast | Netflix / Stranger Things (Use of Brand or Product Integration Into a Programme or Plataform) | Bronze | Media |
| 17. | AlmapBBDO (SP) | Endless Stories | Getty Image | Ouro | Film |
| 18. | AlmapBBDO (SP) | #WTFRonaldo | Snickers (Mars) | Bronze | Social & Influencer |
| 19. | AlmapBBDO (SP) | Endless Stories | Getty Images | Prata | Entertainment |
| 20. | AlmapBBDO (SP) | Endless Stories | Getty Images | Prata | Film Craft |
| 21. | AlmapBBDO (SP) | Endless Stories | Getty Images | Bronze | Design |
| 22. | AlmapBBDO (SP) | Endless Stories | Getty Images | Bronze | Film Craft |
| 23. | AlmapBBDO (SP) | J | Havaianas | Bronze | Print & Publishing |
| 24. | AlmapBBDO (SP) | The Curious Cat | Whiskas Book (Commercial Publications) | Bronze | Print & Publishing |
| 25. | AlmapBBDO (SP) | The Neymarless Sponsorship | Gol Linhas Aereas | Prata | Brand Experience & Activation |
| 26. | AlmapBBDO (SP) | The Neymarless Sponsorship | Gol Linhas Aereas | Prata | Social & Influencer |
| 27. | AlmapBBDO (SP) | The Neymarless Sponsorship | Gol Linhas Aereas | Bronze | Entertainment |
| 28. | AlmapBBDO (SP) | The Neymarless Sponsorship | Gol Linhas Aereas | Bronze | Social & Influencer |
| 29. | Artplan (SP) | Do it yourself Monet | Etna | Bronze | Print & Publishing |
| 30. | BETC/Havas (SP) | Dissolving Posters | Associação Internacional Habitat A Humanidade / Anti Mosquito Posters | Bronze | Health & Wellness |
| 31. | David (SP) | This Coke Is A Fanta | Coca-Cola (Corporate Image) | Ouro | Media |
| 32. | David (SP) | This Coke Is A Fanta | Coca-Cola | Ouro | PR |
| 33. | David (SP) | This Coke Is A Fanta | Coca-Cola | Ouro | PR |
| 34. | David (SP) | This Coke Is A Fanta | Coca-Cola | Prata | Direct |
| 35. | David (SP) | This Coke Is A Fanta | Coca-Cola | Prata | PR |
| 36. | David (SP) | This Coke Is A Fanta | Coca-Cola | Bronze | Design |
| 37. | David (SP) | This Coke Is A Fanta | Coca-Cola | Bronze | Direct |
| 38. | DDB Paris e Frenzy Paris / Saigon (SP) | #Shutupdeath | Médecins Du Monde | Bronze | Film Craft |
| 39. | DM9DDB (SP) | Instagram Menu | McDonald’s | Prata | Outdoor |
| 40. | DM9DDB (SP) | Instagram Menu | Mcdonald’S / Store Menu Board Experience (Use of Social Platforms) | Bronze | Direct |
| 41. | DM9DDB (SP) | Instagram Menu | McDonald’s (Standard Sites) | Bronze | Outdoor |
| 42. | DM9DDB (SP) | Job On The Shelf | Walmart / Retail (Use of Mobile) | Bronze | Direct |
| 43. | DM9DDB (SP) | My First Pad | Johnson & Johnson / Stayfree | Prata | Direct |
| 44. | DPZ&T (SP) | Drive-Thruck | McDonald’s / Drive-Thru | Prata | Media |
| 45. | F/Nazca S&S | Anthropophagy | Pinacoteca | Bronze | Film |
| 46. | F/Nazca S&S | The Race | Sadia | Bronze | Film |
| 47. | FCB (SP) | 100 Things To Do In Brazil Before You Die | Estadão | Bronze | Design |
| 48. | FCB (SP) | Re-Reborn | Clube de Criação | Bronze | Industry Craft |
| 49. | Grey (SP) | Corruption Detector | Reclame Aqui (Charity & Non-Profit Led Mobile Apps) | GP | Mobile |
| 50. | Grey (SP) | Corruption Detector | Reclame Aqui (Utility Apps) | Ouro | Mobile |
| 51. | Grey (SP) | Corruption Detector | Reclame Aqui / Vigie Aqui | Prata | Brand Experience & Activation |
| 52. | Grey (SP) | Corruption Detector | Reclame Aqui / Vigie Aqui | Bronze | Brand Experience & Activation |
| 53. | Grey (SP) | Corruption Detector | Reclame Aqui / Vigie Aqui (Corporate Social) | Bronze | Direct |
| 54. | Grey (SP) | Corruption Detector | Reclame Aqui (Data/ Insight) | Bronze | Mobile |
| 55. | Grey (SP) | Corruption Detector | Reclame Aqui / Vigie Aqui | Bronze | Sustainable Development Goals |
| 56. | Grey (SP) | Religion | Sekron Security Systems | Bronze | Print & Publishing |
| 57. | Grey (SP) | The Canceller | Reclame Aqui | Bronze | Digital Craft |
| 58. | Grey (SP) | The Canceller | Reclame Aqui | Bronze | Digital Craft |
| 59. | Grey (SP) | The Canceller | Reclame Aqui (Use of Technology) | Bronze | Direct |
| 60. | Grey (SP) | The Canceller | Reclame Aqui | Bronze | Innovation |
| 61. | Grey (SP) | Volvo Live Reviews | Volvo / Volvo Xc60 | Prata | Brand Experience & Activation |
| 62. | Grey (SP) | Volvo Live Reviews | Volvo / Volvo Xc60 | Bronze | Brand Experience & Activation |
| 63. | Grey (SP) | Volvo Live Reviews | Volvo (XC60) | Bronze | Outdoor |
| 64. | GTB (SP) | Safecap | Ford Motor Company / Ford Trucks | Prata | Brand Experience & Activation |
| 65. | Isobar (SP) | Tech Girls – Dumb Inventions – Double Bike | Samsung | Bronze | Print & Publishing |
| 66. | J. Walter Thompson (SP) | Delayed Flight Break Machine | Kitkat (Use of Real-Time Data) | Prata | Media |
| 67. | J. Walter Thompson (SP) | Delayed Flight Break Machine | Kitkat (Use of Ambient Media: Large Scale) | Bronze | Media |
| 68. | Lew’Lara\TBWA (SP) | Nissan’s follow the ball | Nissan do | Prata | Outdoor |
| 69. | Lew’Lara\TBWA (SP) | Nissan’s follow the ball | Nissan do (Technology) | Prata | Outdoor |
| 70. | Lew’Lara\TBWA (SP) | Nissan’S Follow The Ball | Nissan | Bronze | PR |
| 71. | Master (PR) | Every Breath You Take | 91 Rock Radio | Bronze | Radio & Audio |
| 72. | Moma (SP) | Mizuno Waveknit String Ads | Mizuno | Bronze | Print & Publishing |
| 73. | National Geographic Partners Latam | Green Definition | National Geographic Channels | Prata | Sustainable Development Goals |
| 74. | NBS (SP) | Stories To Inhale | Clin Kids / Nebulizer Masks For Children | Prata | Pharma |
| 75. | Nova/SB (SP) | Being Visible to Invisibles | Prefeitura | Bronze | Outdoor |
| 76. | Ogilvy (NY) | The Refugees Nation | Bronze | Creative Effectiveness | |
| 77. | Ogilvy (SP) | Dress For Respect | Schweppes | Bronze | Glass |
| 78. | Ogilvy (SP) | Flower of life | Hermes Pardini | Bronze | Outdoor |
| 79. | Ogilvy (SP) | Jenny Bezos | Forbes (Corporate Social Responsibility/Corporate Image) | Bronze | Print & Publishing |
| 80. | Ogilvy (SP) | Ricky | Forbes / Corporate Image | Ouro | Digital Craft |
| 81. | Ogilvy (SP) | Ricky | Forbes / Corporate Image | Bronze | Brand Experience & Activation |
| 82. | Ogilvy (SP) | Ricky | Forbes / Corporate Image | Bronze | Digital Craft |
| 83. | Ogilvy (SP) | The voice of art | IBM | Bronze | Outdoor |
| 84. | Ogilvy (SP) | VR Vaccine | Hermes Pardini / Diagnosis Lab | Prata | Brand Experience & Activation |
| 85. | Ogilvy (SP) | VR Vaccine | Hermes Pardini / Diagnosis Lab | Bronze | Digital Craft |
| 86. | Propeg (BA) | True Colors | Grupo Gay da Bahia | Prata | Film |
| 87. | R/GA (SP) | Next | Bradesco | Prata | Design |
| 88. | R/GA (SP) | Next | Bradesco Banco / Next App | Bronze | Creative Data |
| 89. | R/GA (SP) | Next | Bradesco | Bronze | Design |
| 90. | Wieden+Kennedy (SP) | Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent | Old Spice (P&G) / Old Spice Deodorant | Bronze | Entertainment |
| 91. | WMcCann (SP) | The Fall | Hospital De Amor / Institutional (Sound Design) | Prata: | Health & Wellness |
| 92. | Y&R (SP) | Anteater / Orangutan / Panda Bear | Greenpeace | Bronze | Outdoor |
| 93. | Y&R (SP) | Astronauts | Cepia | Bronze | Film |
| 94. | Y&R (SP) | Help Cliff | Athos GLS | Bronze | Film |
| 95. | Y&R (SP) | Hemoji | Santa Casa De Misericórdia De São Paulo | Prata | PR |
| 96. | Y&R (SP) | Hemoji | Santa Casa De Misericórdia de São Paulo / Institutional | Prata | Health & Wellness |
| 97. | Y&R (SP) | Hemoji | Santa Casa De Misericórdia De (SP) / Institutional (Use | Bronze | Direct |
| 98. | Y&R (SP) | The Route | JCDecaux (Standard Sites) | Ouro | Outdoor |
| 99. | Y&R (SP) | The Route | JCDecaux / Media (Use of Real-Time Data) | Bronze | Media |
| 100. | Y&R (SP) | The Route | JCDecaux | Bronze | Outdoor |
| 101. | Y&R (SP) | Unnoticed | LG | Bronze | Print & Publishing |
