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  • Cannes 2018: a lista dos 101 Leões que o Brasil conquistou

    O Leão de Cannes

    O Brasil fechou a sua participação no Festival de Cannes 2018 trazendo 101 Leões, mais até do que em 2017 e em um ano no qual a organização prometia reduzir a distribuição de estatuetas.

    Na verdade, a presença brasileira chegou a merecer dois Grand Prix, fato inédito na história do país no Festival de Cannes. Foram para a África, com um dos sete prêmios conquistados por “Tagwords”, criado para Budweiser, e para a Grey, que também levou sete Leões com “Detetor de Corrupção”, desenvolvido para o site Reclame Aqui. Não por acaso, as duas agências ficaram os as melhores colocações entre as participantes brasileiras.

    Para as agências de fora de São Paulo, no entanto, este foi um dos piores anos dos últimos tempos. O Rio, que só havia chegado a um único shortlist, com o trabalho “Paixão Cega”, da NBS para o Flamengo, voltou de mãos abanando em estatuetas. Do mercado regional brasileiro, apenas a Propeg, de Salvador, e a Master, da Curitiba, trouxeram Leões.

    A Janela preparou uma tabela geral com todos os Leões brasileiros. Estamos publicando aqui por ordem alfabética de agência e por título do trabalho, para facilitar a localização. Mas o leitor também pode baixar o arquivo em .doc, para fazer a ordenação que preferir, clicando aqui: Cannes2018-Tabela-de-Leoes-do-Brasil.doc

    ## Agência Título Cliente Prêmio Área
    1. Africa (SP) #MyGameMyName Telefonica’s Vivo/ Wonder Women Tech Bronze PR
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    11. Africa (SP) Tagwords Ab Inbev / Budweiser Prata Direct
    12. Africa (SP) Tagwords Ab Inbev / Budweiser Prata Direct
    13. Africa (SP) Tagwords Ab Inbev / Budweiser (Food and Drink) Prata Media
    14. Africa (SP) Tagwords AB Inbeb / Budweiser Prata Outdoor
    15. AKQA (SP) Stranger Broadcast Netflix / Stranger Things Prata Entertainment
    16. AKQA (SP) Stranger Broadcast Netflix / Stranger Things (Use of Brand or Product Integration Into a Programme or Plataform) Bronze Media
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    38. DDB Paris e Frenzy Paris / Saigon (SP) #Shutupdeath Médecins Du Monde Bronze Film Craft
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    40. DM9DDB (SP) Instagram Menu Mcdonald’S / Store Menu Board Experience (Use of Social Platforms) Bronze Direct
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    43. DM9DDB (SP) My First Pad Johnson & Johnson / Stayfree Prata Direct
    44. DPZ&T (SP) Drive-Thruck McDonald’s / Drive-Thru Prata Media
    45. F/Nazca S&S Anthropophagy Pinacoteca Bronze Film
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    47. FCB (SP) 100 Things To Do In Brazil Before You Die Estadão Bronze Design
    48. FCB (SP) Re-Reborn Clube de Criação Bronze Industry Craft
    49. Grey (SP) Corruption Detector Reclame Aqui (Charity & Non-Profit Led Mobile Apps) GP Mobile
    50. Grey (SP) Corruption Detector Reclame Aqui (Utility Apps) Ouro Mobile
    51. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui Prata Brand Experience & Activation
    52. Grey (SP) Corruption Detector Reclame Aqui / Vigie Aqui Bronze Brand Experience & Activation
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    68. Lew’Lara\TBWA (SP) Nissan’s follow the ball Nissan do Prata Outdoor
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    70. Lew’Lara\TBWA (SP) Nissan’S Follow The Ball Nissan Bronze PR
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    73. National Geographic Partners Latam Green Definition National Geographic Channels Prata Sustainable Development Goals
    74. NBS (SP) Stories To Inhale Clin Kids / Nebulizer Masks For Children Prata Pharma
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    80. Ogilvy (SP) Ricky Forbes / Corporate Image Ouro Digital Craft
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    84. Ogilvy (SP) VR Vaccine Hermes Pardini / Diagnosis Lab Prata Brand Experience & Activation
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    86. Propeg (BA) True Colors Grupo Gay da Bahia Prata Film
    87. R/GA (SP) Next Bradesco Prata Design
    88. R/GA (SP) Next Bradesco Banco / Next App Bronze Creative Data
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    90. Wieden+Kennedy (SP) Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Old Spice (P&G) / Old Spice Deodorant Bronze Entertainment
    91. WMcCann (SP) The Fall Hospital De Amor / Institutional (Sound Design) Prata: Health & Wellness
    92. Y&R (SP) Anteater / Orangutan / Panda Bear Greenpeace Bronze Outdoor
    93. Y&R (SP) Astronauts Cepia Bronze Film
    94. Y&R (SP) Help Cliff Athos GLS Bronze Film
    95. Y&R (SP) Hemoji Santa Casa De Misericórdia De São Paulo Prata PR
    96. Y&R (SP) Hemoji Santa Casa De Misericórdia de São Paulo / Institutional Prata Health & Wellness
    97. Y&R (SP) Hemoji Santa Casa De Misericórdia De (SP) / Institutional (Use Bronze Direct
    98. Y&R (SP) The Route JCDecaux (Standard Sites) Ouro Outdoor
    99. Y&R (SP) The Route JCDecaux / Media (Use of Real-Time Data) Bronze Media
    100. Y&R (SP) The Route JCDecaux Bronze Outdoor
    101. Y&R (SP) Unnoticed LG Bronze Print & Publishing
    MX Publicidade
    Publicidade

    Marcio Ehrlich

    Jornalista, publicitário e ator eventual. Escreve sobre publicidade desde 15 de julho de 1977, com passagens por jornais, revistas, rádios e tvs como Tribuna da Imprensa, O Globo, Última Hora, Jornal do Commercio, Monitor Mercantil, Rádio JB, TV S e TV E.
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